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Scooping Success with Data: A Sweet Leap into Azure Real-Time Analytics for Leading Ice cream brand

Company Overview

A well-loved Indian FMCG brand with a pan-India footprint and a strong presence in both retail and institutional markets. Known for its wide product range and commitment to quality, the company had ambitions far beyond tradition—scaling operations 10x and building an intelligent, data-first organization.

With a network of over 1,000 distributors, 120+ sales representatives, and thousands of cold storage units deployed across the country, the challenge wasn’t just volume—it was visibility.

Despite its reach and popularity, the organization was operating in silos—data silos. And scaling with guesswork was no longer sustainable.

The Meltdown Before the Makeover: Business Challenges


Despite its impressive product and market presence, the company was facing growing pains that technology could no longer ignore.

Key Operational Challenges:

  • Disparate Data Sources: Business-critical data was scattered across Infionix ERP, Ivy CRM, freezer monitoring tools, and multiple Excel sheets, causing fragmentation.

  • Delayed Reporting: Insights were delayed by hours or days due to manual collation and processing, leading to reactive rather than proactive decision-making.

  • Freezer Tracking Chaos: Over 2,000 freezer units deployed in the field couldn’t be monitored effectively. Usage, power status, and maintenance status were often unknown or inaccurate.

  • KPI Inconsistencies: Without a master data governance framework, key metrics differed by region or team, creating misalignment and confusion.

  • Scalability Concerns: With aggressive growth targets, their legacy systems couldn’t support modern analytics needs or real-time collaboration.


The Recipe for Transformation: Business Objectives

The leadership team outlined a forward-looking data vision centered on agility, automation, and actionability.

Strategic Goals:

  • Centralize and unify all business-critical data into one trusted source

  • Automate daily reporting and enable real-time operational intelligence

  • Equip field teams with mobile dashboards for on-the-go decision-making

  • Ensure secure, role-based access for distributors and sales heads

  • Eliminate human dependencies in reporting workflows

  • Build a future-proof data foundation aligned with Microsoft Fabric

The goal wasn’t just visibility—it was data confidence at every level of the organization.


Why They Chose atQor

 

What set atQor apart was its ability to translate business complexity into scalable architecture—with empathy and speed.

Key Differentiators:

  • Deep domain knowledge in retail and FMCG analytics

  • Proven success in Azure-powered data platforms

  • Security-first architecture with user-level access control

  • Simplicity in execution, even with complex ecosystems

  • Forward-thinking design, pre-aligned to Microsoft Fabric and AI services

atQor didn’t just build reports—we built a launchpad for the brand’s next decade of growth.


The Scoop on the Solution: Solutions Provided

We delivered a full-stack, scalable, and secure analytics platform using Microsoft Azure. This wasn’t just about technology—it was about building a data-first mindset.

Core Components:

  • Azure Data Lake Gen2: Unified all operational and transactional data into a single, centralized lake

  • Azure Data Factory: Enabled incremental daily loads with robust data pipelines

  • Azure SQL Database: Optimized for high-performance querying and dashboard rendering

  • Power BI Dashboards: Custom dashboards for sales, marketing, operations, and freezer management—mobile-ready

  • Role-Based Access Control: Custom access levels for 1,000+ distributors and internal teams

  • Fabric-Aligned Architecture: Built to scale toward AI, machine learning, and predictive forecasting

This was not just an analytics project—it was a business nervous system reboot.


Impact Served Cold and Fast

Quantifiable Wins:

  • 85% reduction in reporting timelines, with insights available before daily huddles

  • 2,000+ freezers monitored in real-time, improving ROI and maintenance efficiency

  • Sales, marketing, and operations decisions now data-driven across all regions

  • Mobile dashboards enabled 120+ field reps to take quick action on the go

  • End-to-end reporting automation, reducing human dependencies and errors

Strategic and Human Impact:

  • Sales reps strategize better with real-time sales trends and product performance data

  • Leadership identifies top-performing regions, distributors, and SKUs instantly

  • Freezer placement optimized using actual usage heatmaps—cutting energy and operational costs

  • Teams now focus on improvement, not just information gathering


In Their Words


“Our biggest win was speed and clarity. We moved from weekly Excel reports to live dashboards across sales, operations, and freezer tracking. With real-time visibility, our teams now make faster, smarter decisions. atQor’s solution didn’t just modernize our reporting, it transformed our agility as a business.” — CTO, Leading Ice Cream Brand